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How long is your weekend?
There were two milestones that shifted my understanding of time.  The first occurred when I was in 3rd grade and I realized that summers were actually not half of the year and that school actually was longer than summer.  I still remember not fully comprehending this revelation.  This adjustment of perceived time vs actual time might have been valuable.  I doubt it.
The second milestone occurred my first summer leading bicycle tours in Vermont.  I realized that weekends were, in fact, one day events.  As I sit in a friends cabin 3 hours from my home in Boulder, on a Sunday morning, I’m reminded that I may have it within my own power to bring back Sunday.
How I learned this lesson: Guiding bicycle tours through the quaint villages of New England still rates as one of my favs in my long list of careers. The company offered both week and weekend tours. The weekend tours particularly taught me a lot about the expectations “normal” people (non service industry folks like myself) put on these not so rare recurring parts of the week.
To set the scene for you, myself along with a partner guide would arrive at remote B&B in a hideous yellow van with a large cow face (with sunglasses-trademark) decal on the side…  24 bikes precariously balanced on the homemade roof racks.  The drive from our barn/office or our last tour were long and on back roads as in Vermont “you can’t get there from here” hold true.
Upon arrival we would literally jump out of the van and get to work unpacking the bikes, safety checking each one, going over the names, dietary restrictions, room and bike assignments in hopes that we could complete our tasks prior to the first guests arriving.  We never were successful.
Our guests….would pull up in black Mercedes or clean 4wd with NY or NJs license plates.  Sometimes in  weekend rental cars out of the city or at the closest airport with infrequent flights on prop planes.  They were generally stressed, had high expectations of what they wanted to accomplish for the weekend (we never knew what these were prior to arrival but they tended to range from meeting a future spouse to starting their training for the tour-DE-France.  On the weekends there were more singles than couples, mostly type A. If they brought their own bike it was expensive and saw little use, if they rented it would take 3-4 “fittings” before they trusted that we actually had their best interest in mind and hadn’t hijacked the front brakes.
The plan was to arrive before dinner and after dinner have a welcome meeting and presentation of the weekend. Invariably they arrived late, missed the dinner or meeting or both.
On Saturday morning we were up well before dawn filling water bottles, preparing snacks, checking the route notes and   dealing with all of the guests who had arrived to late to be fit or listen.  We were incredibly patient…maybe I used up all my patience those years.
For those who have never been on a bike tour there were generally 3 options for  rides on both days…allowing everyone to be able to have a sense of completion and success.  One of us would ride along with guests (forward and back..starting with the stronger riders and falling back with the slower group. The other would be in the van, fixing any flats, filling water and offering snacks and support, giving rides if needed.
The interesting thing about weekend tours and city goers was that they weren’t interested in our options or suggestions. In general they were weekend worriers wanting to take full advantage of the money they had paid and the valuable time. They wanted to ride the 70 mile option…oh, and if I get tired pick me up at 50 or 57 or 63…be there exactly when I am tired, and shuttle me back to the inn (like a private jet request).
Sat nights were a different vibe. Everyone was tired and their walls were down. They had sweat, laughed, complained and explored together.  Invariably wine and talk flowed freely on Sat and we saw a glimpse of who these people were, and we liked it.
Sunday could have been another Saturday…three ride options and a full day of the weekend. But it wasn’t.  Sunday morning people were  sore from the day before, maybe a bit hung over, maybe they just didn’t want to get too comfortable for fear they would stay in Vermont and become a bike tour guide.  They decided to do the short ride to get an early start back to the city to avoid the traffic…often they even forgave the ride and left directly.  Their “weekend”…by explanation three full nights and two days, clasped into one day of escape, and the remainder of the time entering or existing this elusive states.

There were two milestones that shifted my understanding of time.  The first occurred when I was in 3rd grade and I realized that summers were actually not half of the year and that school actually was longer than summer.  I still remember not fully comprehending this revelation.  This adjustment of perceived time vs actual time might have been valuable.  I doubt it.

taking a full weekend

taking a full weekend

The second milestone occurred my first summer leading bicycle tours in Vermont.  I realized that weekends were, in fact, one day events.  As I sit in a friends cabin 3 hours from my home in Boulder, on a Sunday morning, I’m reminded that I may have it within my own power to bring back Sunday.

How I learned this lesson

Guiding bicycle tours through the quaint villages of New England still rates as one of my favs in my long list of careers. The company offered both week and Continue Reading »

My friend Greg Berry at nuance intelligence asked that I comment on his recent post:  Ethical Travel I’m not sure I offered anything towards the solution of our massive travel footprint but it allowed me a venue to post some thoughts. Thanks Greg.

Meeting new friends in Jordan

Meeting new friends in Jordan

Across the globe there are countless initiatives being discussed to address travel, air travel specifically, and climate change. Recent numbers I have read are that tourism trade accounts for 5% of the World’s CO2 Emissions.  If you allow for a second lens, tourism employees 10% of the worlds economy. Tourism infuses money into poor economies. Travel encourages protection of natural environments and finally, travel leads to understanding.

The reality is most travelers fall into two distinct categories. Those traveling for “vacation”-pleasure, education, adventure, experiences etc (we will include travelers taking part in National Geographic Tours private Jet Tours (!?) and those traveling for work.  Both groups are less likely to be focused on this discussion that we “conscious” readers are.

Challenges:
Consumers traveling for vacation purposes are not interested in feeling guilty about their travels. They’re on holiday! They want to enjoy their experience which includes using plush towels and wonderful bath products. It is a luxury they often don’t have at home.  Many argue correctly that the “towel” issues is much more about how the the hotels wash their linens than about how guests use them.  That’s followed by airline and hotel recycling programs etc etc. Good overview of what is all really means here.

Business Travelers are far more interested in convenience. For all of us who travel for a living I think it is safe to say that airline travel has lost any mystery and excitement it may once have had. The very thought of an airport is now worse than the fear of visiting the dentist.  Anything that makes this journey to our destination easier and less unpleasant will be used. Business travelers are focused on getting in and out with as little personal headaches as possible. Public transportation to/from airports is neither convenient nor well communicated.  Trying to negotiate rail and bus options is complicated enough for the budget traveler and even cities such as NY and Chicago have done a poor job.

Positive Steps:
Vacations: Tour Providers/Companies who have taken the initiatives (offsetting the carbon footprint of the ground portion of the tour) take the first step in educating and encouraging travelers to offset their flights.  Many “tour providers” carefully choose locally owned properties and restaurants and hire regional guides, all of which encourage an overall understanding and connection with the destination. I believe that future political and ethical decisions a traveler makes when NOT traveling will be based on these experiences.  Post travel we tend to read, shop, listen to and engage in topics that touch on a destination we have been to very differently than when we merely read about an issue in a far off destination. The Middle East and Africa are good examples.

Corporations who initiate green travel policies and wield enough status to encourage “green” rental fleets and “green” hotels partners are a start.  It will be interesting to see if this can translate into preferred carriers such as Virgin America’s who’s young fleet of planes are arguably very efficient in both fuel consumption and emissions. Cities focused on ease of public transportation are improving their methods of communication via tools and applications which live on handheld devices.  Yes, booking connecting bus or rail connections when our planes land, knowing when the next local bus is due to arrive and various “share a ride” applications will become increasingly popular and used…once they touch interfaces, specifically mobile phones, and work.

Bottom Line: Meeting and collaborating using technology is effective up to a point in many but not all circumstances.  Face, real face, to face meetings, discussions and SHARED EXPERIENCES are invaluable to many of us.

Beyond reducing your carbon footprint: How about increasing the value of your footprint?

What if we started to think how the travels that we must or choose to make could have a more positive impact? I believe that conference, meeting, corporate travel planners AND individual travelers have a responsibility to make travel worthwhile.  “Offsetting” travel, even an entire conference, is not enough.  I’ve attended far too many conferences held at the Ohare and Orlando airports. I contribute little to nothing to the local economy and leave with little to no understanding of the destination I have just “stepped on”.  Green Conferences are becoming big business for destinations. Moving conferences to smaller venues which represent a destination (like the Chicago Cultural Center at which the GoodandGreen.biz conference is held) Being informed and encouraged to sleep, eat and shop local as well as incorporating these features into the conference venue, and making these choices easier, affordable, and demanded will increase adoption.  Eating room service in front of our computer or the TV is far too common for most business travelers, especially women who may be less inclined to venture out on their own for a meal or a morning run without the information and support of the concierge or hotel staff. Recommending and featuring hotels that embrace local/natural/organic within their walls and even encouraging taking an extra day to experience the destination may not reduce our carbon footprint but may offer some level of a positive exchange. Understanding a destination and the people who make up these communities has the potential for global value.

Would love to hear your thoughts on how to increase the value of our global footprint.

Still traveling, Kathy

Hiking & Culinary Italy Adventure

Tuscany Hiking and Culinary Adventure

Today the word “Adventure” is synonymous with the term “Experiential” and the Adventure Travel Industry has expanded to include everything from golf, fly fishing, safari, yoga and other “soft”/”active” trips to culinary, wine, small ship expeditions, cultural heritage, language immersion, villa rentals, photography and volunteer tours. Even brands like Disney (“Adventures by Disney”) and Royal Caribbean are choosing the word “Adventure” while clearly targeting a boomer market group. But this isn’t new. It’s always been boomers who connected to the world through experience and it is only fitting that today the 50-70 year old “Prime Time Traveler” is driving unheard of growth in all categories of experiential travel.

Let’s face it, if you are a boomer under the age of 50 it’s likely you’re still working, raising a family, dealing with or planning for college, and in debt. I don’t know anyone in my age bracket (late stage boomers) who isn’t incredibly busy.  We’re more likely to be spending our precious “vacation” time visiting family spread across the country; escaping on a quick girl-friends get-away with our friends, mother or sister; splurging on a pampered spa weekend alone or with a partner; or, rarely, taking an all inclusive no-brainer Caribbean or Mexico vacation. It isn’t that we don’t love or dream of travel but our time and finances is extremely limited.

Looking at the other end of the market, around the age of 70 (sometimes sooner) our health starts to deteriorate and we often become more fearful of what might happen in an unfamiliar environment.  Cruises and resorts still fit the bill, however, in general this population likely is vacationing closer to home and spending more time with family.

Why the explosion?
Time to Start Living: Kids are out of the house, early retirement, part-time work options, second careers, are being considered.  Life is their oyster and Prime Timers are ready to start living for themselves and enjoying the fruits of their labor. There is a sense of urgency to live and travel NOW as they see friends and parents dealing with chronic illness.

Two years ago I worked  with Eons.com to develop a travel area of this destination site the 50+.   Assessing Eons members “LifeDreams” it’s clear that Travel occupied the top place and the 50+ are ready to start living their dreams.  Experiential Travel offers the opportunity to combine Travel with other LifeDreams (volunteer, spend time with friends and family, learn to cook etc). Creating a site that allows users to easily search by desired experiences, rather than just destination, was a natural implementation to fit this need.

Investing in Experiences: this age bracket is in the simplifying stage. They generally have enough or too much “stuff” (although investing in a 2nd or 3rd property is still enticing).  Today they’re taking regional cooking classes at the culinary institute and learning Italian.  They enjoy visiting the farmers markets as much to meet the farmers and small producers as to purchase fresh vegetables.  Rather than just writing a check, they are volunteering in their local community both for non-profits and offering their time and skills to entrepreneurs. They are taking control of their heath by learning about and purchasing natural and organic foods and have developed an increased interest in the culture of food worldwide.  They are more active; joining walking groups & targeted health clubs, training for fundraising rides and walks. Along the way they’re meeting new, like minded, friends, reconnecting with themselves and their partner.  Prime Timer’s are optimistic, interested, intersting and engaged.

Trips of a lifetime: Traveling to China, Africa, Argentina or even Italy takes on new meaning as we mature. We may return again, but it is more likely this will be our only or last visit. Prime Time Travelers are willing to invest time and money in seeing and experiencing as much as they can while they are there and they crave the best and most authentic experiences. They are likely to sign up for additional extensions or excursions, upgrade to rooms with views and fly business or first class and spend extra nights before or after the tour enjoying the departure city.  Time is short.  The “Cheapest” package is of no more interest than finding the cheapest cardiac surgeon to most and frankly a discount is of less interest than a value add (axe the fruit basket and add a guided city tour or locally made souvenir).  You can also bet that a “Trip-of-a-lifetime” might be researched online, but will be booked over the phone after speaking with a knowledgeable staff member or, better yet, a past guest.

Treading Softly: Global Connection & Concern:
Geotourism is a term recently defined by National Geographic as “tourism that sustains or enhances the geographical character of a place—its environment, culture, aesthetics, heritage, and the well being of its residents”. You might remember Eco Tourism was a buzz in the 90’s. The new term aligns EcoTourism, Green Tourism, Travelers Philanthropy, and Sustainable Travel. Basically,  how we go, where we go, why we go, what we do while we are there, and what we do when we return, all matter.  From offsetting a trips carbon footprint to choosing tour operators who stay at local lodges, hire local guides, recycle and purchase local foods to creating or investing in non-profits in the areas they travel these features all are becoming a priority for well traveled PrimeTimers who were alive and active in the 60’s. They are also willing to pay a bit more to companies who have made these commitments.

What’s Experiences are Hot and Why

VolunTourism:
Volunteer Vacations are no longer made up of teenagers sleeping on the floor of a local school at night and working during the day. Today 50+ year olds swarm to projects around the world including teaching English in Xian China, conserving frescos in Italy, counting sea turtle eggs in the Great Barrier Reef.   What is different? Prime Time Travelers require a higher level of comfort (simple hotels or homestays are often appropriate) & consideration for health and medical needs.  They also often want a shorter program (1-2 weeks) and frequently add language immersion program prior to the volunteer project and cultural/natural tour the area after the project.

Intergenerational Travel
As they clean out the homes of their elderly parents they swear not to put their own children through this.  They tire of buying presents for kids and grandkids who have everything or don’t hesitate to buy it for themselves. With busy lives the solution to get together has now become the family reunions…it just looks quite a bit different than it did 40 years ago.  Today family vacations are intergenerational and often take place not at Grandma’s house but at a Dude Ranch in Colorado, a villa in Tuscany, a ship in Alaska, or under the Serengeti Stars on Safari.

Learning
Prime Timer’s are interested in taking their passions on the road.  Why not learn to cook IN Italy, Photograph Polar Bears IN the Artic, Speak Spanish IN Guatemala, or Paint IN Santa Fe.

Active & Adventure: walking, cycling, golfing, yoga vacations are filled with active 50+ folks. Daily options addressing a variety of fitness levels,  guiltless enjoyment of local food and wine, bragging rights of completing the Inca trail or cycling through Ireland still top cocktail stories.

Culture & Nature:
connecting with traditional cultures and the natural environment, especially those most vulnerable to extinction, continue to drive unheard of travel to destinations like Bhutan, Myanmar, Antarctica & Kilimanjaro. Vietnam, Japan and Germany are attractive to this age group for historical reasons.”

Within the travel industry the importance of “Women’s Travel” is often confused.  Women hold a, agruably THE,  leading position in the viability of travel and tourism products.

Slovenia Women's Adventure

Slovenia Women's Adventure

Women as Decision Makers

Depending on whose research you review, women influence between 88 and 92% of all travel decisions.  period (should I write that again?)

She is behind the final decision for all family vacations, romantic get-aways, adventure weeks.  She controls the purse-string though she might not be making the final booking.  She makes decisions based on different variables that men.  She wants to know about the experience; how it will make her feel, how it will make her life easier (you’ve done all the planning and picked the perfect hotels, there are options for her kids, you can accommodate her husbands food allergies etc), who she will meet along the trail…she wants the picture rather than the minute by minute details.

She has a high bullshit meter and purchases from companies she has established trust with.  She wants to be asked questions about her needs and she likes to work with people who listen.  She researches travel online but then looks to her friends to tell her who they have traveled with and where they have been.  She’s looking for the perfect solution…and they want to be surprised and delighted that you have thought of something they haven’t.

To providers this may seem like a fairly straightforward introduction…but it is amazing how many brochures, websites,  tour itineraries, confirmation packets, photos, trade-show booths etc are NOT targeting women.  Having been in the industry for over 20 years I would bet that most companies in-house staff is made up predominately of women.   Has every piece you send out to potential clients been honestly reviewed by them?  Who is training your ground staff beyond “guiding” to address how to integrate these needs and desires into the itinerary.

Last but certainly not least, we should address Word Of Mouth Marketing.  In general, women are part of a much larger social community than men are.  We surround ourselves with diverse groups…other couples, women’s book groups, moms play groups, walking/running friends, professional networks. We are part of a huge web are always sharing tidbits of insider knowledge to help others.  Yes, if we like (or don’t like) the trip or company we have just traveled with we will tell EVERYONE.

Women as “Travelers”:
In the late 80’s and early 90’s women’s tours were put in a corner which most adventure travel companies as well as guests were uncomfortable with.  Were “Women Only”  really just another word for Lesbian Trips?  If we had group of women traveling together on our trips, what was their relationship? If two women booked a trip together, were they a couple?

The fact was that during this time, a fair portion of companies targeting “women only” were targeting the lesbian community, while an emerging group of entrepreneurs were simply realizing the growing market of women interested in traveling with other women.

As the industry came of age in the late 90’s and had “softened” a bit (offering more options to suite a wider range of physical abilities, staying at properties with private baths, focusing on local culture interaction and environmental education…renaming trips from “Hiking” to “walking”, focusing on food) we saw astounding growth in the industry.  The demographics had changed from trips being made up predominately of men in their 30’s to couples in their 40’s and 50’s and singles, mostly women, of all ages, eager to take part in an adventure without the concern of security or the need for a traveling companion.

In the beginning of the century “women’s only” tour companies were popping up in every niche (yoga, culinary, skiing, Sailing etc) and major tour operators began testing out “women’s only” departures.  Similar to the “family tour” bandwagon, there was little thought of why, where and when women choose women-only departures.

What we have found through the fallout of canceled departures is what we, as adventure seeking women, have always known, we are constantly changing.  We  gravitate towards “women’s only” trips to learn a new skill, especially one which involves a new sport or physical challenge, as we enjoying being in a supportive women’s only learning environment.  We are likely to take Goal Trips, like trekking the inca trail or climbing Kilimanjaro with other women.  We LOVE to get away with our girlfriends and this section of the market is only beginning to tap into this annual event.  We are also wives, mothers, girlfriends,  individuals who enjoy the company of the other sex.  We like traveling with our husband or partner, with couples, and, if we are single, in groups that have other solo travelers as well as couples.  Most of us are not “women-only” travelers, we are “sometimes women-only travelers”…it is or prerogative :-)

Peru Slide Show!

Social Bookmarking seems to confuse new users…we want to save and share articles, websites, blogs and videos for future use or to share with friends and colleagues.

Here is how social bookmarking works!

We all love Common Craft Videos….Simple Explanations in Plain English (made using wonderful stick figures).  Here is their explanation of Social Media.

search

From Mashable

Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog.

Brand monitoring has become an essential task for any individual or
corporation. Years ago, when people talked about our brands, it was
behind our backs and we almost never found out about it. Today, most of
these dialogues are right in front of our own eyes and the number of
locations where our brands may be cited is astronomical!

We must remember that conversations are being held on the web with
or without our consent. That means we can choose whether to be
observers, participants or outcasts. Before you select observer or
outcast, remember that these conversations can have a negative impact
on your brand. Also, when conversations start on the web, like a forest
fire, they travel very fast and wreak havoc along the way; what might
start out as a mere tweet, may turn into a blog post and then make
national news.

Here’s a basic reputation management system that I’ve been using, as
well as a list of the top 10 free tools you can start using today.


How to Begin


Depending on how popular and well-known your brand is, there may be
few or many people talking about it. If you’re looking to start a blog,
position yourself as an expert or start networking actively in your
desired topic area, then listening is an important research routine. As
you become more well-known, more conversations will be held around your
brand name, so you’ll spend more time listening and possibly responding
to blog posts, tweets, etc. If you’re a large and popular company, you
may need to hire someone to manage these monitoring tools daily.

The first thing you need to do is acquire a feed reader. I personally use Google reader because it’s easy to sort feeds, bookmark/favorite them and share (give value) them with your network.

I would also register for a Delicious account,
which can help you sort and organize blogs that mention your brand.
Think of Delicious as your own research and development plant. Once
you’ve set up these two accounts, the following tools will help you
locate articles that mention your brand, feed them right into your
central hub (Google reader) and allow you to manage them (Delicious).


1. Google


Google Alerts
are email updates of the latest relevant Google results based on your
choice of query or topic. You can subscribe to each alert through email
and RSS. The alerts track blog posts, news articles, videos and even
groups. Set a “comprehensive alert,” which will notify you of stories,
as they happen, for your name, your topic, and even your company. Yahoo! Pipes is also a good tool for aggregating and combining feeds into one central repository.


2. Blog Posts Continue Reading »

The Future of Web Apps: 7 Things Companies Must Do to Succeed

January 15, 2009 – 8:52 am PDT – by Monica OBrien 34 Comments

succeedMonica O’Brien writes about business and career advice at her blog, Twenty Set. You can also follow her on Twitter.

News Flash: Web 2.0 is so over, and nobody has made any money. Large social networking sites have yet to give brands a method of monetizing, and the tired business model of “get funded then get bought by Google” has been a bust for both the Googles and the startups (see Feedburner, YouTube, and DoubleClick).

So companies need to do something different, which means that we are on the frontier of a shift in online communication and activity. The first shift was when this little online bookstore called Amazon took over eCommerce, and the second shift was when a war between MySpace and Facebook became worthy of Wall Street Journal coverage.

The third shift is already starting to take place, and it’s likely that only the biggest companies (like Google and Facebook) are poised to make it, due to the resources web applications will soon require. Here is where the future of web applications is headed:


1. More automation


People are just plain tired of trying to keep up with social media. Or at least I am, and I work in social media! Web applications need to get more automated than they already are, and they need to do the obvious things I forget to do.

Like when I visit a website three times, I want my feed reader to automatically subscribe me to it. When I share posts, I want my feed reader to automatically publish those links to my Twitter account sporadically throughout the day, and a roundup of links to my blog every three days. When I comment on an article, I want my feed reader to automatically subscribe me to the comments.

As a former web software developer, I know this stuff isn’t difficult, so why aren’t companies doing enough of it?


2. Customized customizations


customizableMaybe you aren’t like me. Maybe you want to publish links from your feed reader to Twitter, but not to your blog. Maybe you want Twitter to get updated right when you share. Maybe you don’t care what anyone else has commented, you just want to share your opinion.

Companies: it takes simple if-then statements to manage these customizations and make everyone happy. It is so easy to create these settings; it baffles me why it isn’t done already. With the fast-paced creation of new web applications, your customers will find a solution to their unique problem. Make sure the solution comes from you.


Continue Reading »

Wired Magazine
By Michael Calore 12.30.08

Every year, we see scores of innovations trickle onto the web —
everything from new browser features to cool web apps to entire
programming languages. Some of these concepts just make us smile, then
we move on. Some completely blow our minds with their utility and
ingenuity — and become must-haves.

For this list, we’ve compiled the most truly life-altering nuggets
of brilliance to hit center stage in 2008: the ideas, products and
enhancements to the web experience so huge that they make us wonder how
we got along without them.

Nitpickers will notice that a couple of these technologies arrived
two or three years ago. Others aren’t even fully baked yet. But each
innovation on our list reached a level of maturity, hit the point of
critical mass, or stepped in to fill a burning need during 2008 that
resulted in it significantly changing the landscape of the web.

Here’s to the technologies currently making the web a better place than it was 12 months ago.

Identity Management

Few things carry more value than your digital identity, and yet most
web users have only a tenuous grasp of it. That’s because on the social
web, identity is no longer just who you are. It’s who you know, how you
know them and how much you want them to know about you. On the web,
your identity is explicitly tied to your relationships, both with your
friends and with the websites you visit.

Three great technologies came to fruition this year to help you manage these complex interdependencies: OpenID, Google Friend Connect and Facebook Connect.

These ID systems all offer a way to take control of your social
capital, that cache of “friend data” you carry with you as you sign up
for and use different web services. They also all offer a more tangible
advantage — an easy way to log in to any website using one set of
credentials. You get one virtual ID card that gives you access to
hundreds of websites. As a bonus, you don’t have to go through the
painful process of filling out a profile and adding or approving
friends on every new blog, community or social network you want to join.

The end of 2008 saw a flurry of activity around identity. Facebook
Connect, which currently lets you log in to a few dozen high-profile
websites using your Facebook ID, went live
the first week of December. Google’s Friend Connect and MySpace’s
MySpaceID, similar systems that aren’t yet as widely adopted, launched soon after it.

There’s a hitch, though. Facebook Connect, while elegant and easy to
use, is built on proprietary code and isn’t compatible with the
offerings from Google and MySpace, which are built using OpenID and
other open source standards.

We should expect this battle for your personal data play out over
the next year, maybe longer. But 2008 will be remembered as the year
that identity stepped into the spotlight.

HTML 5

One of the most important technologies on this list doesn’t fully
exist yet — HTML 5 — but in 2008, key features started to trickle out.

HTML 5
will eventually replace HTML 4.01, the dominant programming language
currently used to build web pages. But the governing bodies in charge
of the web are still drafting the details, and nobody expects HTML 5 to
fully emerge as the new standard for at least a few more years.

But HTML 5 is no vaporware. Many of the changes to the way the web
operates as outlined in early versions of the new specification are already being implemented
in the latest browsers, and some of the web’s more adventurous site
builders are already incorporating HTML 5’s magic into their pages.

HTML 5 will be great step forward, standardizing things like
dragging and dropping elements on web pages, in-line editing of text
and images on sites and new ways of drawing animations. There’s also
support for audio and video playback without plug-ins, a boon
for usability and a worrisome sign for Adobe’s Flash, Microsoft’s
Silverlight and Apple’s QuickTime. The language will also give a boost
to web apps, as there are new controls for storing web data offline on
your local machine.

Want Gmail on your desktop? HTML 5 makes it possible. Alas, the blink tag isn’t invited to the party.

Lifestreaming

A new breed of social app has arisen to help us manage the mess of information overload — the lifestream.

Not long ago, keeping track of your friends on the internet was
pretty easy. Everyone belonged to Friendster or MySpace and that was
it. Now, the web is littered with thousands of social sites, each with
its own special purpose — Flickr for photos, Last.fm for music, Twitter
for tweeting. Even the most rudimentary services are tied to the social
web. Renting a movie, buying a book or writing a blog post? Let all
your friends on Netflix, Amazon and Blogger know about it.

Keeping tabs on your friends now is all too easy and all too much, all at once.

Sites like FriendFeed, Plaxo Pulse and Digsby
serve as social-network-activity aggregators. They’re like virtual
funnels. Dump in all the notifications, feeds and updates from your
various networks, and the services will bring it all into one master
stream, relieving you of the responsibility of visiting a dozen or more
sites to learn what your friends are up to, what they’re listening to,
who they’re snogging and so on. Controls let you dial back the flow by
sorting and filtering the flow, pruning it down to only what matters
most.

Many such services have emerged, but FriendFeed, an elegant and simple site designed by a crew of ex-Googlers, is our favorite.

Oh, and don’t expect to be able to add Facebook to your lifestream.
The network lets all sorts of data in, but precious little out.

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